Research ArticleOpen Access

Global Edible Vegetable Oil Market Trends

Volume 2 - Issue 1

**Joe Parcell*, Yas Kojima, Alice Roach and Wayne Cain**

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- Department of Agricultural Economics, University of Missouri, Columbia
*Corresponding author: Joe Parcell, Department of Agricultural Economics, University of Missouri, Mumford Hall, MO 65211, Columbia

Received: December 04, 2017; Published: January 22, 2018

DOI: 10.26717/BJSTR.2018.02.000680

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Abstract

Globally, supply and demand factors have changed the edible vegetable oil industry. Agribusinesses have had to respond by reassessing their strategies – or their selected market positions and approach for successfully differentiating their businesses – and committing to a planning process that discovers and considers uncertainties and other factors that may change and challenge their businesses. This paper explains strategic planning in the global vegetable oil industry’s context and highlights factors that motivate U.S. and global agribusinesses to revise their oilseed business strategic plans: customer demands, economic conditions, policy and regulations, competitive product positioning and technical change.

Keywords: Vegetable Oils; Agribusiness; Strategy; Soybean