Research ArticleOpen Access

Sustainable Development Behavior in the Eco-Label Business Community

Volume 7 - Issue 1

Cristina Bălăceanu¹, Victoria Gonta², Violeta Radulescu³ and Mahdi Tarabeih ⁴*

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- ¹Department of Economics and Economic Policies, Bucharest Dimitrie Cantemir Christian University, Romania
- ²Faculty of Psychology and Socio-Human Sciences, American University of Moldova, Republic of Moldova
- ³Department of Economics and Economic Policies, Bucharest University of Economic Studies, Romania
- ⁴Faculty of Nursing Sciences, Tel Aviv-Jaffa Academic College, Israel
*Corresponding author: Mahdi Tarabeih, Faculty of Nursing Sciences, Tel Aviv-Jaffa Academic College, Jaffa 6818211, Israe

Received: July 12, 2018; Published: July 18, 2018

DOI: 10.26717/BJSTR.2018.07.001438

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Abstract

Changing market mechanisms by focusing on clean technologies and reducing the consumption of nonrenewable resources is an objective of the Europe 2020 strategy of the European Commission. Achieving this objective will require not only more restrictive legislation targeting polluting industries and technologies but also the introduction of new models of consumption oriented toward “green” products. Consumers’ preferences for nonpolluting products can be enhanced by credible and persuasive marketing instruments, such as the EU Ecolabel. A survey of Romanian businesspeople found that they are aware of the environmental and economic principles underlying the use of eco-labels and are interested in implementing them.

Keywords: Behavior; Consumers; Green Marketing; Ecolabel; Clean Technologies; Sustainable Development